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While some businesses may go through their entire lives without ever needing or wanting to borrow money, unfortunately most will go through a time when current cash flow doesn't allow for growth without an infusion of capital. Today I introduce you to the "Optimum Borrower".
All of us knows at least one. That one small business owner that seems to always nail it. He is never left wanting for cash and he always seems to have the marketing budget or the right equipment to get the job done. He is an Optimum Borrower. You can become an Optimum Borrower as well, but you can't do it without preparation, focus, and courage under fire.
These are the times that your decision-making is paramount in your entrepreneurial endeavor. Make a good decision and you will take your business to new heights and never look back. Make a bad decision and you could find yourself needing another loan to bring yourself back from your prior mistake, or even worse be so under-capitalized that you cannot come back. To be sure, there is no one way to go about making this decision. There are, however, several factors that can be analyzed individually and collectively to increase your odds of success when borrowing capital. The Optimum Borrower knows these factors and knows how to mesh them together to make optimum decisions.
As a qualifier, I will limit my information to only include small businesses, and only include businesses that are over 2 years old. Venture capital, angel investing, and start-up loans are a completely different animal, and may be addressed in future entries. We know that as a small business owner, you want to become an Optimum Borrower so let's get started.
Factor #1: What is the purpose of the money?
This seems obvious, but the purpose of the money is the most important factor in the borrowing decision. Do I need a marketing plan? A new piece of equipment? Why do I need this money and will it be used to grow my business or simply to sustain it through a rough time? Really think about the reasons why you need a loan. Then, and only then, are you ready to decide which type of loan you will need. Make it a real process, set yourself a deadline, and set aside time to think only about your capital needs and what you can do with money you borrow. You may find that you don't need to borrow at all. Find another way to earn the money and not borrow it, and you have become an Optimum Borrower by proxy!